Affiliate Marketing Consulting Services
We help brands build and scale affiliate programs the right way, with a focus on clear strategy, reliable tracking, and experienced program ownership. Our services are designed as a structured, modular engagement model. Whether you are launching a new program, fixing a broken setup, or scaling an existing one, we meet you where you are and provide the level of support that makes sense for your stage of growth.
Affiliate Program Audit & Strategy
Get clarity before you scale.
We evaluate your current affiliate setup (or lack thereof) and define a clear, defensible strategy tailored to your business model, goals, and stage of growth.
Audit existing affiliate programs, partnerships, and performance data
Design payout structures, commission logic, and payable events
Define tracking, attribution, ideal partner profiles, and infrastructure requirements
Deliver a clear 60–90 day execution roadmap
Affiliate Tracking Setup & Infrastructure
Build a tracking foundation you can trust.
We design and implement clean, reliable affiliate tracking infrastructure so performance data, payouts, and partner attribution work as intended from day one.
Tracking platform selection guidance (Everflow, Impact, Cake, Trackdesk, etc.)
Account, offer, and event configuration
Postback and attribution logic setup
QA testing and validation of tracking flows
Developer coordination and technical documentation
Fractional Affiliate Program Management
Own and operate your affiliate program with confidence.
We act as your fractional Head of Affiliate Growth, taking ownership of day-to-day operations, strategic decisions, and ongoing optimization so your program scales responsibly and profitably.
Overall affiliate program ownership and accountability
Partner onboarding, enablement, and ongoing support
Offer, payout, and commission governance
Performance analysis, reporting, and optimization
Tracking integrity oversight and attribution monitoring
Partner relationship management and issue resolution
Selective, high-value partner outreach and inbound handling
Affiliate Pipeline & CRM Development
Build a repeatable partner acquisition system.
This add-on service creates a structured, trackable system for identifying, contacting, and qualifying potential affiliate partners. Available alongside Strategy or Program Management.
Define ideal partner profiles and targeting criteria
Build and maintain a qualified partner prospect list
CRM setup or standardization with clear pipeline stages
Initial outreach and follow-up sequencing
Pipeline visibility, tracking, and reporting
Expert Advisory & Consulting
Senior guidance when you need it.
For founders and teams who need strategic input, second opinions, or short-term problem solving without ongoing operational management.
Affiliate program reviews and audits
Partner and monetization strategy guidance
Tracking and attribution review
Performance analysis and optimization recommendations
Fraud prevention and compliance advisory
Payout structure and risk assessment
Program scaling readiness and operational guidance
Advisory engagements are commonly used to assess fit, pressure-test ideas, or guide internal teams before moving into a larger strategy or management engagement.
Not sure where to start? See why brands choose PSMTrack or book a strategy session and we’ll walk you through the best next steps.
