Affiliate Program Strategy, Setup & Management for Brands

How PSMTrack Helps Brands Build and Scale Affiliate Programs

PSMTrack helps brands design, launch, and scale affiliate programs with senior-level strategy and execution.

Whether you're starting from scratch, improving an existing setup, or preparing to scale, we help structure affiliate programs correctly from the beginning. This includes partner strategy, payout models, tracking infrastructure, and ongoing program oversight.

We focus on building affiliate programs designed for clean attribution, strong partner alignment, and long-term performance.

PSMTrack was founded by Philip Shapiro, an industry veteran with more than 20 years of experience. Philip has helped brands generate more than $40 million in revenue through performance-driven affiliate programs. Before PSMTrack, he founded and led CPATrend and later served as CEO of Adscend Media, earning Inc. 5000 recognition for rapid growth at both companies.

How We Support Affiliate Program Growth

Build, launch, or scale your affiliate program with clarity.

PSMTrack provides structured, expert-led affiliate consulting services designed around how affiliate programs actually succeed. Engagements are tailored to your goals, technology stack, and stage of growth, with senior ownership and support where it matters most.

Program audits, partner model definition, payout and event logic, and a clear roadmap before scaling.

Tracking platform selection, setup, and integration to ensure clean attribution and reliable partner tracking across tools like Everflow, Cake, Impact, and more.

Structured partner targeting, outreach sequencing, follow-ups, and pipeline visibility. Available as a tiered add-on.

Senior ownership of your affiliate program, including partner enablement & management, payout governance, and ongoing optimization.

Offer testing, payout modeling, funnel improvements, and EPC optimization to drive sustainable performance.

Strategic guidance on fraud risk & prevention, compliance, payouts, and operational readiness as your program scales.

Who We Typically Work With

PSMTrack works best with companies that want to build, fix, or scale affiliate programs with the right foundation.

Mobile apps and digital platforms launching affiliate programs for the first time

Companies with an existing affiliate program that isn’t performing as expected

Teams struggling with tracking, attribution, or partner quality across platforms and channels

Brands that want experienced affiliate leadership without hiring a full-time team

Companies preparing to launch or restructure an affiliate program with the right tracking and partner strategy

Affiliate Program Strategy, Setup, and Fractional Management

PSMTrack helps growth-focused brands design, launch, and scale affiliate programs with the right strategy, clean tracking infrastructure, and experienced program oversight.

How PSMTrack Helps Brands Build and Scale Affiliate Programs

How We Support Affiliate Program Growth

Affiliate Audit & Strategy

Tracking Platform Setup

Partner Pipeline & CRM Development

Fractional Program Management

Program Optimization

Expert Advisory & Compliance Guidance

Who We Typically Work With

Ready to Turn Affiliate Marketing Into a Scalable Growth Channel?

Learn More About Our Services

Have questions about launching or improving your affiliate program?

Let’s talk:

Phil@PSMTrack.com