Rewarded Advertising: Drive Engagement & User Acquisition

Rewarded advertising has become one of the most effective ways for mobile app developers and marketers to engage users while driving meaningful conversions. These campaigns provide users with incentives such as in game rewards or virtual currency, in exchange for completing tasks such as app installs, surveys, or watching video ads.

At PSMTrack, we specialize in building and scaling rewarded advertising strategies that deliver real results. From offerwalls to rewarded video integrations, we connect clients with high-quality publishers and design campaigns that engage users without sacrificing experience.

What Is Rewarded Advertising?

Rewarded advertising creates a value exchange: users choose to engage with content and receive something in return. This model delivers high-intent traffic, improved retention, and greater ROI than traditional ad formats.

Common Rewarded Actions Include:

Installing and progressing in games

Users receive rewards for downloading a game and reaching a specific level or achievement.

Completing surveys

Users earn rewards for sharing their opinions and providing valuable data for brands.

Watching video ads

Users voluntarily watch video ads to gain in-game currency, lives, or other benefits.

Engaging with products or services

Users may receive rewards for signing up for a service, shopping online, or completing a variety of different online offers.

Popular Rewarded Ad Models

Offerwalls

Interactive ad units that showcase a variety of tasks — app downloads, surveys, quizzes, and more. Offerwalls give users choice and control over how they earn rewards.

In-App Rewarded Ads

These full-screen, non-skippable videos offer in-game rewards like coins, lives, or content. Rewarded video is a top performer in free-to-play apps due to its high engagement and monetization value.

Other Ad Formats

Playable ads: Let users try a game before installing. Native rewarded ads: Seamlessly embedded into the app interface. Hybrid placements: Combining rewarded with interstitial or banner formats

Why Choose PSMTrack for Rewarded Campaigns?

PSMTrack was founded by Philip Shapiro, former CEO of Adscend Media, one of the leaders in rewarded advertising and offerwall monetization. Our team brings decades of performance marketing expertise to every campaign, offering:

Customized Campaign Development

We align user incentives with your conversion goals, whether you're driving installs, leads, or purchases.

Top-Tier Publisher Access

Work with hand-vetted publishers and reward networks that deliver quality traffic and consistent results.

Rewarded Monetization Strategy

We help businesses understand and leverage rewarded models to create sustainable monetization that feels native and rewarding for the user.

Learn more about PSMTrack's services, and why advertisers choose PSMTrack to build rewarded advertising campaigns.

Rewarded Advertising for App Developers

Rewarded ads are particularly valuable in free-to-play app ecosystems. They provide a non-intrusive way to monetize users while enhancing user satisfaction and keeping engagement high.

With PSMTrack's consulting and affiliate services, mobile app developers can integrate effective rewarded ad placements, scale app installs and in-app events, complement or reduce dependency on IAPs and much more.

Let’s Build Rewarded Campaigns That Perform

Whether you're launching a new app, monetizing a game, or scaling your performance campaigns, rewarded advertising can unlock meaningful growth without sacrificing user experience.

With our expertise in affiliate marketing, rewards platforms, and offerwall management, PSMTrack is your partner for profitable, performance-driven campaigns.