Rewarded Advertising: Engaging User Acquisition

Rewarded advertising has become a powerful tool for mobile app developers and digital marketers looking to engage users while driving meaningful volume to their affiliate programs. Rewarded campaigns engage users by providing incentives or rewards for completing specific tasks, such as installing and playing game apps, completing surveys, watching video ads, or engaging with various products or services. By offering users something in return, rewarded advertising creates a mutually beneficial interaction between users, advertisers, and publishers.

PSMTrack is uniquely positioned to help mobile app developers and other advertisers build and scale effective rewarded campaigns. Founded by Philip Shapiro, the former CEO of Adscend Media (2020 – 2023) - an industry pioneer in the Rewarded Advertising space – PSMTrack works with the best quality rewards publishers and networks to provide scalable engaged user acquisition solutions. From offerwalls, to play-to-earn apps, to rewarded video ad partnerships, PSMTrack helps businesses navigate the nuances and complexities of rewarded advertising with scalable, quality-conscience, and profitable solutions.

Understanding Rewarded Advertising

Rewarded advertising provides users with incentives for interacting with specific content or completing particular tasks. Unlike traditional advertisements, rewarded ads give the user/viewer a choice: engage with the ad content and receive a reward, or skip it. This approach uniquely drives high intent engagement and retention rates, as users are motivated to earn rewards.

Typical rewarded campaigns include:

Installing and playing game apps

Users receive rewards for downloading a game and reaching a specific level or achievement.

Completing surveys

Users earn rewards for sharing their opinions and providing valuable data for brands.

Watching video ads

Users voluntarily watch video ads to gain in-game currency, lives, or other benefits.

Engaging with products or services

Users may receive rewards for signing up for a service, shopping online, or completing a variety of different online offers.

Popular Rewarded Ad Models

Offerwalls

Offerwalls are interactive ad units that display a wide variety of offers to their userbase. Typically, an offerwall company will partner with many 3rd party publishers that utilize the offerwall technology within their apps or websites, each allowing users to earn rewards upon completion. Users choose from a list of tasks, such as downloading apps, completing quizzes, completing surveys, or signing up for a variety of services. This model which enlists a wide range of earning opportunities makes offerwalls highly engaging and user-friendly, allowing users to select offers based on personal interest or preference.

In-App Rewarded Ads

These are full-screen ads that appear at natural pauses or transition points within the app, such as between levels in a game. Interstitial ads are highly engaging due to their full-screen nature and can generate higher revenue compared to static banners. Often, interstitial video ads are skippable, thus offering lower CPM’s than Rewarded Video Ads, but the amount of inventory across all ad networks for interstitial ads is tremendous. In-app rewarded ads provide app developers with an effective way to monetize free-to-play games and applications without relying solely on in-app purchases and interstitial ads. By giving users a way to earn rewards through ad engagement, developers can generate revenue while enhancing user retention and satisfaction.

Other Rewarded Ad Models

Beyond offerwalls and in-app ads, there are additional models in rewarded advertising. These can include interactive ads, such as playable ads, where users try out a game before installing it, or native rewarded ads that integrate seamlessly into the app’s interface. These models work by offering users a smooth experience that feels integrated into the app, increasing engagement and the likelihood of conversion.

How PSMTrack Supports Rewarded Advertising Campaigns

At PSMTrack, we specialize in helping businesses build, optimize, and scale rewarded advertising campaigns. Working with top-tier rewards networks and offerwall providers, PSMTrack offers a unique advantage in developing campaigns that align with each client’s goals and deliver high-quality results.

With experience managing and scaling an offerwall affiliate network, PSMTrack is equipped to provide consulting services and affiliate program services tailored towards rewarded user acquisition. We understand the nuances of structuring affiliate offers that attract and engage users while ensuring sustainable growth for advertisers. By partnering with premium, hand-vetted rewarded publishers & networks, PSMTrack ensures access to high-quality traffic and exposure for your campaigns.

Rewarded Advertising for Mobile App Developers

Rewarded advertising offers substantial benefits for mobile app developers, especially in the competitive landscape of free-to-play apps. By integrating offerwalls or in-app rewarded ads, developers can create a monetization strategy that complements the user experience without feeling intrusive.

For mobile app developers aiming to scale their user base, PSMTrack’s consulting services in user acquisition and rewarded monetization provide an invaluable resource. With a focus on building campaigns that engage users and generate sustainable revenue, PSMTrack helps app developers reach and retain their target audience effectively.

Consulting Services and Rewarded Monetization Expertise

Rewarded advertising requires a strategic approach to maximize user engagement and generate consistent revenue. As specialists in this area, PSMTrack offers consulting services to help businesses implement and optimize rewarded campaigns, including:

Customized Campaign Development

Tailoring campaigns to align with client objectives, whether that’s user acquisition, app monetization, or product engagement.

Network of Rewarded Publishers

Access to a network of hand-selected rewarded publishers, ensuring high-quality and relevant traffic.

Expertise in Monetization Strategies

Providing insights into best practices for rewarded advertising, informed by years of experience in building and scaling rewards platforms.

Rewarded advertising is an impactful way to engage users, incentivize actions, and drive conversions. From offerwalls and in-app rewarded ads to innovative rewarded ad models, businesses have numerous options for creating rewarding and effective campaigns. With PSMTrack, mobile app developers and digital marketers gain access to expertise in rewarded advertising, user acquisition, and monetization strategies, ensuring campaigns are built to succeed.