Strategic Affiliate Consulting to Help You Build, Scale, or Optimize
At PSMTrack, we provide high-level strategy and execution consulting for brands that want to build, scale, or optimize their affiliate and performance-based marketing efforts. With two decades of experience spanning affiliate program creation and management, mobile app monetization, rewards platforms, offerwall strategy, and tracking infrastructure, we bring the expertise to help you navigate challenges and solve problems. Whether you're starting from scratch or trying to fix a problematic setup, we’ll bring clarity, structure, and momentum.
Affiliate Marketing Consulting Services We Offer
Affiliate Program Strategy & Launch
Custom program design for B2C, B2B, SaaS, lead gen, and mobile apps
Platform selection, setup, and integration (Everflow, Cake, Tune, etc.)
Commission modeling and compliance structure
Onboarding workflows and approval guidelines
Affiliate messaging, signup flows, and FAQs
Tracking, postback, and attribution planning
Program documentation and pitch decks
Affiliate Program Optimization
In-depth audits across funnels, payouts, and partner performance
Creative testing frameworks for conversion rate lift
Affiliate segmentation and tiered bonus structures
Compliance reviews and fraud policy adjustments
Inactive affiliate re-engagement campaigns
Campaign ROI & EPC enhancements
Recruitment funnel refinements
User Acquisition & Lead Generation
Acquisition model strategy (CPI, CPL, CPS, hybrid)
Organic + paid traffic channel evaluation
Affiliate-facing landers and presell optimization
Referral program structure and incentive logic
Lead scoring and payout modeling
Geo-targeted offer routing and split testing
Attribution setup for multi-touch journeys
Monetization Strategy
Audit of current revenue streams and gaps
Mapping monetization to user intent and lifecycle
Rewarded monetization strategy & solutions
Lead gen, SaaS trial, ecom upsell, and funnel monetization
Affiliate-optimized monetization models
Evaluating performance by channel, GEO, and traffic type
Referral, loyalty, and gamified systems to increase LTV
Mobile App Growth Consulting
App install campaigns (rewarded + non-rewarded)
MMP integration and validation (AppsFlyer, Adjust, Branch, etc.)
Post-install event tracking and user funnel planning
Offerwall strategy and rewarded inventory testing
Multi-event CPA design and event prioritization
Creative strategy for affiliate-driven app growth
Optimizing in-app monetization alongside user acquisition
Tracking Infrastructure & Analytics
Auditing affiliate tracking setups for clarity and consistency
Identifying attribution issues and advising on solutions
Partnering with devs or analytics teams to fix broken flows
Guidance on structuring subID, UTM, and event parameters
GA4 and GTM guidance for event setup and tracking logic
Advising on dashboard/reporting frameworks and KPIs
Advising on tracking integrations and database logic for proper event capture
Market Research & Survey Infrastructure
Panel design strategy and user profiling
Survey routing and quality control implementation
API integration support for survey inventory
Consulting on CPI/CPE monetization for survey-based flows
Partnership strategy with survey suppliers
Custom logic for targeting, quota fills, and fraud prevention
User flow optimization from acquisition to survey engagement
Affiliate Team Building & Processes
Role scoping for affiliate managers, ops, and compliance
Hiring strategy and interview process design
Onboarding and internal documentation
Recruitment, communication, and partner management SOPs
Compensation modeling and KPI alignment
Cross-functional collaboration (marketing, dev, product)
Weekly and monthly cadence systems
If your business is ready to scale, or just needs clarity across affiliate, tracking, monetization, or strategic partnerships, we're here to help. Whether you need a quick audit, ongoing consulting, or someone to step in and organize the chaos, let’s figure out the right next move together.
Questions? Let's Connect
Support@PSMTrack.com
