Accurate tracking is the foundation of every successful affiliate program. Without it, performance data is unreliable, payouts are misaligned, and scaling becomes risky.
We design and implement clean, reliable tracking infrastructure across affiliate platforms, mobile attribution systems, and user journeys so you can operate with confidence.
Whether you are launching a new program or fixing an existing setup, we ensure your tracking is structured correctly from the start.
With over 20 years of experience working across affiliate platforms and attribution systems, we focus on building tracking that is accurate, scalable, and aligned with how your business actually generates value.
You are launching an affiliate program and need tracking set up correctly from the start
You do not fully trust your current attribution or reporting
Your affiliate platform and app tracking are not properly connected
You are unsure how conversions, events, or payouts are being tracked
You want a clean, scalable foundation before investing in growth
Tracking should be clear, reliable, and aligned with performance.
We design and configure affiliate tracking platforms to ensure every click, install, and conversion is properly attributed and aligned with your payout model.
Platform selection guidance (Everflow, Impact, Cake, Trackdesk, etc.)
Offer, event, and conversion configuration
Postback setup and attribution logic
Click ID handling and data consistency across systems
End-to-end testing and validation of tracking flows
Developer coordination and implementation support
Affiliate tracking for apps requires a different approach.
For mobile apps, proper attribution depends on a Mobile Measurement Partner (MMP) such as AppsFlyer, Adjust, or Singular. These platforms track installs and in-app events, allowing affiliate traffic to be accurately measured across app stores and devices.
We connect affiliate platforms with MMPs to ensure installs, post-install events, and payouts are attributed correctly, even in complex mobile environments.
AppsFlyer, Adjust, Singular, and other MMP integration
Install attribution and in-app event tracking
Event mapping for payouts (installs, signups, purchases)
Postback configuration between MMPs and affiliate platforms
Validation across iOS, Android, and web-to-app flows
Many affiliate programs struggle not because of poor traffic, but because tracking is incomplete, inconsistent, or misconfigured.
Missing or incorrect postbacks
Inaccurate conversion attribution
Disconnect between affiliate platforms and app tracking
Improper event mapping or payout logic
Data discrepancies across systems
Not sure if your tracking is set up correctly? Start with a strategy session and we’ll walk through your setup and identify any gaps.